Hello, nice to meet you :)
I'm an Auckland-based senior product designer, designing for a more human and empathetic world.
Help Kiwis to grow their money faster and simpler
Transformed how Kiwis access investment opportunities—bringing in an estimated 150K new customers over 2 years through a streamlined onboarding flow. The self-service platform provides accurate, personalized financial advice while dramatically reducing banker workload and compliance risks.
Stay in Control of Your Business Credit Cards
Redesigned the credit card management experience from a completely manual, support-dependent process to an intuitive self-service platform. Now 800+ businesses manage their cards independently, driving a 75% decrease in support volume.
Smoother and safer expense claiming for corporate cardholders and managers.
Designed and launched a corporate expense platform for major financial institutions including Visa and Wells Fargo, serving 50,000+ cardholders and 3,000+ managers. User testing showed 85% reduction in expense submission time and 92% first-time approval rate, transforming a painful monthly task into a seamless experience.
Bring clarity on customer’s spending
For a long time, customers have had limited transaction details in the Westpac One App, often leaving them confused and increasing support call volumes. This new feature addresses that gap by providing the most important information about each transaction, helping customers understand exactly what they have spent and where. View public announcement
About me
Currently, I'm leading ux design projects at Westpac where we build for a more transparent, intuitive, and sustainable financial experience.
As a designer, I'm interested in creating experiences that are impactful, intuitive, and perhaps, even a bit delightful. I leverage AI as part of my design toolkit—using it to synthesise user feedback, fast prototyping, and speed up my workflow—while keeping human empathy and strategic thinking at the core of every decision. 🎨
As a human, I’m frequently spotted tinkering with art,
lying on my hammock by the beach, or exploring with our dog, Link 🐶